David OngYJ
DIGITAL MEDIA PRODUCTION
PRINCIPLE #1: CONTRAST
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Contrast is the juxtaposition of strongly dissimilar elements.
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Without contrast, visual experience would be monotonous.
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Contrast can provide visual interest, emphasize a point and express content.
5 Design Principles
Poster Design
For this artwork, I selected 5 design principles from the list below and then created 1 design for each chosen principle.
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Gestalt theory
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Contrast
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Emphasis
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Balance
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Repetition
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Movement
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Harmony & Unity
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Symbol
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Word and Image
Software used: Adobe Photoshop
PRINCIPLE #2: WORD AND IMAGE
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Imagery is a vital part of design, be it print or digital. Users and viewers are able to relate to a concept or a brand if the right images are used in a work of design, It is therefore important to use suitable and relevant images when designing.
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Choosing the right words to pair with the imagery is of high importance as it wound deepen the meaning of the design. Suitable typeface and strategic positioning of the type will result in visual hierarchy and balance in a work of design.
PRINCIPLE #3: BALANCE
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Balance refers to the distribution of visual weight in a work of design.
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It is the visual equilibrium of the elements that causes the total image to appear balanced.
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Balance can be symmetrical or asymmetrical.
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Symmetrical balance has equal "weight" on equal sides of a centrally placed fulcrum.
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Asymmetrical balance has unequal visual weight on each side of the composition. One side might contain a dominant elements, and the other side could be a couple or more lesser focal points to balance the composition.
PRINCIPLE #4: REPETITION
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Repetition could make a work of design seems active.
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The repetition of elements of design creates rhythm and pattern within the work.
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Variety is essential to keep rhythms exciting and active, and to avoid monotony.
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Pattern increases visual excitement by enriching surface interest.
PRINCIPLE #5: SYMBOL
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A sign, shape, or object that is used to represent something else.
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In design, symbols can provide or convey information, equivalent to one or more sentences of text, or even a whole story.
